15 high-performing formats

The full catalog
of ad units

Every format we ship, in one place. Filter by category, click any card to see specs, integrations, and live demos.

15
Formats
3.4×
Avg RPM lift
99%
Viewability
Category
⌕
×
Display · Mobile + Desktop
Anchor Ad
Sticky bottom unit pinned through scroll. The highest viewability format on mobile.
$2.88
Avg CPM
+38% rev
Strength
editorial photoAD
Native · Mobile + Desktop
In-Image
Contextual ads overlaid on editorial imagery — non-disruptive, content-aware.
$1.92
Avg CPM
High CTR
Strength
Display · Mobile + Desktop
Notification
iOS-style toast that drops in once per session. Premium attention, low fatigue.
$3.06
Avg CPM
12% CTR
Strength
300×250
Display · Mobile + Desktop
Medium Rectangle
The 300×250 workhorse. Header-bid by every demand partner.
$1.44
Avg CPM
IAB-std
Strength
728×90
Display · Desktop
Leaderboard
728×90 above-the-fold for desktop editorial.
$1.14
Avg CPM
Desktop
Strength
160
×
600
Display · Desktop
Skyscraper
160×600 sidebar — perfect for long-form scroll depth.
$1.26
Avg CPM
Desktop
Strength
▶
Video · Mobile + Desktop
Instream Video
Pre-roll on your player. VAST 4 + OMID viewability.
$7.44
Avg CPM
Premium
Strength
▶
Video · Mobile + Desktop
Outstream Video
Auto-collapsing video unit between paragraphs.
$5.16
Avg CPM
Native
Strength
SPONSORED
Native · Mobile + Desktop
Native In-Feed
Looks like your content. Reads like your content.
$2.28
Avg CPM
Editorial
Strength
160
×
600
Display · Desktop
Sticky Sidebar
Skyscraper that follows the user without overstaying.
$1.68
Avg CPM
Desktop
Strength
×
FULL-PAGE
Takeover
Rich · Mobile + Desktop
Interstitial
Full-page takeover between page views — bounded by ad density rules.
$3.84
Avg CPM
High impact
Strength
Rich · Desktop
Page Skin
Background wallpaper. Sponsored sections without sacrificing the layout.
$4.32
Avg CPM
Premium
Strength
▶
Video · Mobile + Desktop
Rewarded Video
Opt-in. The user trades attention for value.
$8.40
Avg CPM
eCPM king
Strength
SPONSORED
Native · Mobile + Desktop
Sponsored Article
Editorial sponsorship slot with disclosure pill.
$5.70
Avg CPM
Long form
Strength
parallax
Rich · Mobile + Desktop
Parallax Banner
Scroll-reactive hero. The unit reveals as the page moves.
$3.48
Avg CPM
Story-driven
Strength
$4.2Bimpressions monetized in 2025◆ 15formats out of the box◆ +147%median RPM lift◆ 99.2%viewability across stack◆ <80msauction resolution◆ 40+SSPs · 1 integration◆ 500+publishers running today◆ 38countries · 14 currencies◆ $4.2Bimpressions monetized in 2025◆ 15formats out of the box◆ +147%median RPM lift◆ 99.2%viewability across stack◆ <80msauction resolution◆ 40+SSPs · 1 integration◆ 500+publishers running today◆ 38countries · 14 currencies◆
Anatomy of a high-yield page 06 / 06 ad surfaces

One page. Six monetized surfaces.

Every modern publisher page has 4–6 placements doing real work. Here's where they sit and what they earn.

WeForAds
01
Above-the-fold leaderboard
Single ATF slot. Lazy-loaded only after viewport entry.
02
In-article rectangles
MRECs injected by paragraph rules. Header-bid in parallel.
03
Sticky anchor
Bottom-pinned, dismissible. Refreshes on engagement signals.
04
Native in-feed
Looks like your content cards. Brand-safe.
05
Outstream video
Slides into view, pauses on scroll-out.
06
Exit interstitial
Once per session, on outbound nav. The CPM lift slot.
Publishers on the catalog 3 of 500+ teams

The formats that paid off.

+62% RPM
We turned on anchor + in-image and stopped touching ad ops. The line went up and stayed up.
Priya N.
Head of Revenue · Daily Brief
+38% Viewability
The native in-feed unit was the only format readers didn't complain about. Now it's our highest performer.
Marcus T.
CTO · Local Wire
+$0.94 eCPM
15 formats sounds like a lot. We use six. The catalog made the choosing easy.
Elena R.
Programmatic Lead · Vista Media
Answered before you asked 06 / 06 questions

Format questions, answered.

Do I have to run all 15 formats?+
No. Most publishers ship 4–7. The catalog is a menu, not a mandate.
Will native units pass brand safety review?+
Yes — every native unit honors editorial CSS and ships with a disclosure pill that ad councils approve.
How does the anchor unit handle ad density rules?+
Anchor is one slot, capped at one refresh per 30s of engaged scroll. Compliant with Better Ads Standards.
Can I A/B test format combinations?+
Built in. Split traffic at the slot level and we surface the winning combo per audience cluster.
What about Core Web Vitals?+
All units are lazy-loaded, viewport-gated, and respect CLS budgets. Lighthouse scores published monthly.
Do you handle creative QA?+
Yes. Every demand path runs through our malicious-creative scanner before clearing.
Ready to ship

Pick your formats.
We handle the rest.

Book a setup call → Read the docs

Ad formats FAQ

The high-impact ad formats WeForAds runs for publishers.

What ad formats does WeForAds support?
WeForAds supports a full suite of ad formats — display, outstream video, sticky/anchor, in-image, interstitial, notification, native, scroll-triggered, and rewarded — all with AI-optimized lazy loading.
What is a sticky (anchor) ad?
A sticky or anchor ad is fixed to the top or bottom of the screen and stays visible as the reader scrolls, delivering high viewability and steady revenue without disrupting the content.
What is an outstream video ad?
An outstream video ad plays inside regular content rather than in a video player — it expands when scrolled into view and collapses when out of view — so sites with no video library can still earn video CPMs.
Will these formats hurt page speed or user experience?
No. Every format uses lazy loading and viewability gating, so ads load only when needed — protecting Core Web Vitals and the reading experience.
Can I control which formats run on my site?
Yes. Formats are configurable per site and per ad unit — you choose which ones are enabled.
Are these formats compatible with Google Ad Manager?
Yes. All formats run through Google Ad Manager and Prebid header bidding, so they compete in the same unified auction as the rest of your demand.