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Contents
  • 1. Acceptance
  • 2. Our Services
  • 3. Publisher Obligations
  • 4. Prohibited Content
  • 5. Revenue & Payments
  • 6. Intellectual Property
  • 7. Confidentiality
  • 8. Warranties
  • 9. Liability
  • 10. Indemnification
  • 11. Termination
  • 12. Governing Law
  • 13. Contact

Please read carefully. By accessing or using WeForAds services, you agree to be legally bound by these Terms. If you do not agree, do not use our platform.

Section 01

Acceptance of Terms

These Terms of Service ("Terms") form a legally binding agreement between you ("Publisher", "you") and WeForAds ("Company", "we", "us") governing your access to and use of our programmatic advertising platform and all related services.

By creating an account, clicking "Agree", or accessing any part of our platform, you confirm you have read and accept these Terms and our Privacy Policy. If acting on behalf of a company, you confirm you have authority to bind that entity to these Terms.

We may update these Terms at any time. Material changes will be communicated via email or in-platform notice. Continued use after updates constitutes acceptance.

Section 02

Our Services

WeForAds provides a publisher monetization platform comprising:

  • Header bidding technology connecting your ad inventory to 40+ demand partners in real time
  • AI-powered yield optimization, floor price management, and bid landscape analysis
  • Ad quality monitoring with brand safety controls and malware protection
  • Real-time analytics dashboard with revenue reporting, eCPM tracking, and performance insights
  • Private Marketplace (PMP) and direct deal facilitation with premium advertisers
  • Dedicated publisher success management and 24/7 technical support

We reserve the right to modify, suspend, or discontinue any feature or service component with reasonable notice. We will not be liable for any modification, suspension, or discontinuation of services.

Section 03

Publisher Obligations

As a publisher on the WeForAds platform, you agree to:

  • Provide accurate, complete, and current information at registration and keep it updated
  • Implement WeForAds ad tags correctly and in compliance with our technical specifications
  • Ensure your website or app complies with all applicable laws, regulations, and industry standards
  • Obtain all necessary rights, licences, and user consents required to display advertising on your properties
  • Deploy a compliant Consent Management Platform (CMP) where required by GDPR, CCPA, or applicable privacy laws
  • Never engage in invalid traffic (IVT) generation, click fraud, or artificial impression inflation of any kind
  • Promptly notify us of material changes to your website, traffic sources, or content
  • Comply with the policies and standards of all demand partners operating through our platform

Account Security

You are solely responsible for maintaining the confidentiality of your login credentials and for all activities conducted under your account. Notify us immediately at [email protected] if you suspect any unauthorised access.

Section 04

Prohibited Content & Traffic

You may not use the WeForAds platform to monetize content or generate traffic associated with:

  • Adult, pornographic, sexually explicit, or obscene material of any kind
  • Hate speech, discrimination, or content targeting individuals based on protected characteristics
  • Violence, graphic imagery, or content that glorifies harm to persons or animals
  • Illegal activities, counterfeit goods, unregulated financial products, or unlicenced pharmaceuticals
  • Misinformation, deliberately deceptive content, or coordinated inauthentic behaviour
  • Malware, spyware, phishing, or any code designed to compromise user devices or accounts
  • Intellectual property infringement including pirated content, unauthorised streams, or counterfeit goods
  • Invalid traffic of any type: bot traffic, click farms, proxy traffic, or artificial engagement
  • Content directed at children under 13 without strict compliance with COPPA and applicable regulations

Enforcement: Violation of content or traffic standards may result in immediate account suspension, forfeiture of accrued revenue balances in cases of deliberate fraud, and legal action where warranted.

Section 05

Revenue & Payments

Revenue Share Model

WeForAds operates on a revenue share basis. Your specific share percentage is defined in your publisher agreement or communicated by your account manager. Revenue is calculated net of demand partner fees, invalid traffic deductions, ad serving costs, and applicable taxes.

Payment Terms

  • Revenue is calculated monthly with a standard Net-30 payment schedule
  • Minimum payment threshold is USD $100 unless otherwise specified in your agreement
  • Payments are made via wire transfer, PayPal, or other mutually agreed methods
  • WeForAds reserves the right to withhold payment pending investigation of suspected IVT or policy violations
  • Revenue adjustments may be applied up to 60 days after the applicable month to account for demand partner chargebacks

Tax Responsibility

You are solely responsible for determining and remitting all applicable taxes on revenue earned through our platform. We may withhold taxes as required by law and will issue relevant tax documentation (e.g. 1099, W-8BEN) upon request.

Section 06

Intellectual Property

All intellectual property rights in the WeForAds platform, software, algorithms, branding, documentation, and associated materials remain the exclusive property of WeForAds or its licensors. These Terms grant you no rights in our intellectual property beyond a limited, non-exclusive, non-transferable licence to use our services as described herein.

You grant WeForAds a non-exclusive, royalty-free, worldwide licence to use your name, logo, and website URL for identifying you as a publisher partner in our marketing materials and website, unless you request removal in writing.

You retain all intellectual property in your original content. You warrant that your content does not infringe any third-party rights.

Section 07

Confidentiality

Both parties may receive confidential information during the course of our relationship — including but not limited to technical specifications, revenue data, business strategies, and platform capabilities. Each party agrees to:

  • Keep the other party's confidential information strictly confidential and protect it with reasonable care
  • Use confidential information solely for the purpose of performing obligations under these Terms
  • Not disclose confidential information to any third party without prior written consent
  • Notify the disclosing party promptly upon becoming aware of any unauthorised disclosure

These obligations do not apply to information that is or becomes publicly available without breach, was already known to the receiving party, or is independently developed without reference to confidential information.

Section 08

Warranties & Disclaimers

You represent and warrant that: (a) you have full legal authority to enter into these Terms; (b) your website and all content comply with applicable laws; (c) you own or hold valid licences to all content on your properties; and (d) you will comply with all obligations set out in these Terms.

Disclaimer: WeForAds services are provided "as is" and "as available" without warranties of any kind, express or implied. We do not guarantee uninterrupted service, specific revenue levels, or any particular business outcome. Revenue is market-dependent and subject to many external factors outside our control.

Section 09

Limitation of Liability

To the fullest extent permitted by law, WeForAds shall not be liable for any indirect, incidental, special, consequential, or punitive damages including loss of profits, data, goodwill, or business opportunity arising from your use of our services.

Our total aggregate liability for any claim shall not exceed the greater of: (a) the total revenue paid to you by WeForAds in the three months preceding the claim; or (b) USD $500.

Certain jurisdictions do not permit limitation of liability for certain types of damages. In such jurisdictions, these limitations apply to the maximum extent permitted by applicable law.

Section 10

Indemnification

You agree to indemnify, defend, and hold harmless WeForAds, its officers, directors, employees, and agents from any claims, liabilities, losses, and expenses (including reasonable legal fees) arising from:

  • Your breach of these Terms or any applicable law or regulation
  • Your website content or any advertising placed on your properties
  • Your infringement of any intellectual property, privacy, or other third-party rights
  • Invalid traffic, click fraud, or any deliberate manipulation of auction results originating from your properties
  • Any user claim related to advertising displayed through WeForAds on your platform
Section 11

Term & Termination

By You

You may terminate your publisher account at any time with 30 days written notice to [email protected]. Revenue earned and validated prior to termination will be paid on the standard Net-30 schedule.

By WeForAds

We may suspend or terminate your account immediately and without notice if you: violate these Terms; engage in fraud or IVT; publish prohibited content; or pose a risk to our platform, partners, or end users. We may terminate for any other reason with 30 days notice.

Effect of Termination

Upon termination, all licences granted to you cease immediately and you must remove all WeForAds ad tags from your properties within 48 hours. Sections on confidentiality, intellectual property, liability, and indemnification survive termination.

Section 12

Governing Law & Disputes

These Terms are governed by the laws of the applicable jurisdiction in which WeForAds is registered, without regard to conflict of law principles. Any dispute arising under or in connection with these Terms shall first be subject to good-faith negotiation for 30 days.

If unresolved, disputes shall be referred to binding arbitration in accordance with commercially recognised arbitration rules. Notwithstanding this, either party may seek injunctive or equitable relief in any court for matters relating to intellectual property or breach of confidentiality.

Section 13

Contact

Questions or concerns about these Terms? Reach out:

Legal Enquiries

[email protected]

General Contact

[email protected]

Response Time

Within 5 business days

Website

weforads.com

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110 Robinson Road, ERH Building #08-00
Singapore 068901

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