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Contents
  • 1. What Are Cookies
  • 2. Why We Use Them
  • 3. Essential Cookies
  • 4. Analytics Cookies
  • 5. Marketing Cookies
  • 6. Functional Cookies
  • 7. Third-Party Cookies
  • 8. Managing Cookies
  • 9. Cookie Consent
  • 10. Updates
  • 11. Contact

Quick summary: We use essential cookies to operate our platform, and optional analytics and marketing cookies only with your consent. You can manage your preferences at any time via your browser settings or our consent panel.

Section 01

What Are Cookies

Cookies are small text files placed on your device when you visit a website. They allow the website to recognise your device on subsequent visits, remember your preferences, and collect information about how you interact with the site.

Alongside cookies, we may also use related technologies including web beacons (pixel tags), local storage, and session storage which function similarly to cookies in collecting and storing information about your usage.

Cookies may be "session cookies" (deleted when you close your browser) or "persistent cookies" (stored on your device for a set duration). They may be set by us ("first-party") or by third-party services we integrate ("third-party").

Section 02

Why We Use Cookies

WeForAds uses cookies and similar technologies for four primary purposes:

  • Essential operations — to enable core website and platform functionality
  • Performance analytics — to understand how visitors use our site and improve their experience
  • Marketing & personalisation — to deliver relevant content and track campaign effectiveness
  • Functional preferences — to remember your settings and customisations between sessions
Section 03

Essential Cookies

These cookies are strictly necessary for the website and platform to function. They cannot be disabled. No consent is required for these cookies under applicable law.

Essential / Strictly Necessary Always Active
Cookie NamePurposeDuration
wfa_sessionMaintains your authenticated session on the publisher dashboardSession
wfa_csrfCross-site request forgery protection tokenSession
wfa_consentStores your cookie consent preferences12 months
__cf_bmCloudflare bot management and DDoS protection30 minutes
PHPSESSIDPHP session identifier for server-side processingSession
Section 04

Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We only set these with your consent.

Analytics & Performance Consent Required
Cookie NameProviderPurposeDuration
_gaGoogle AnalyticsDistinguishes unique users for traffic analysis2 years
_ga_*Google AnalyticsMaintains session state for GA42 years
_gidGoogle AnalyticsDistinguishes users within a 24-hour period24 hours
_gatGoogle AnalyticsThrottles request rate to GA servers1 minute
_hj*HotjarSession recording and heatmap analytics1 year
Section 05

Marketing Cookies

These cookies track your browsing activity across websites to help us show you relevant advertising and measure campaign performance. We only set these with your explicit consent.

Marketing & Advertising Consent Required
Cookie NameProviderPurposeDuration
_fbpMeta (Facebook)Tracks conversions and ad campaign performance3 months
li_fat_idLinkedInLinkedIn Insight Tag for ad conversion tracking30 days
_gcl_auGoogle AdsGoogle Ads conversion tracking and remarketing3 months
IDEGoogle DoubleClickAd targeting and frequency capping1 year
Section 06

Functional Cookies

These cookies allow our website to remember your preferences (such as language, timezone, or dashboard layout) and provide enhanced, personalised features.

Functional & Preference Consent Required
Cookie NamePurposeDuration
wfa_prefsStores dashboard layout and display preferences6 months
wfa_tzRemembers your timezone for accurate report times12 months
intercom-*Intercom live chat and support session memory9 months
Section 07

Third-Party Cookies

Some cookies on our website are placed by third-party services we use. These providers operate under their own privacy and cookie policies, which we encourage you to review:

ProviderCategoryPolicy Link
Google AnalyticsAnalyticspolicies.google.com/privacy
Google Ads / DoubleClickMarketingpolicies.google.com/privacy
Meta / FacebookMarketingfacebook.com/privacy/policy
LinkedInMarketinglinkedin.com/legal/privacy-policy
HotjarAnalyticshotjar.com/legal
CloudflareEssential (Security)cloudflare.com/privacypolicy
IntercomFunctionalintercom.com/legal/privacy
Section 08

Managing Your Cookie Preferences

Browser Settings

Most browsers allow you to manage, block, or delete cookies via their settings. Note that disabling certain cookies may affect website functionality. Guidance for major browsers:

  • Google Chrome — Settings → Privacy and security → Cookies
  • Mozilla Firefox — Settings → Privacy & Security → Cookies
  • Apple Safari — Preferences → Privacy → Manage Website Data
  • Microsoft Edge — Settings → Privacy, search, and services → Cookies

Opt-Out Tools

  • Google Analytics Opt-Out Browser Add-On
  • Your Online Choices (European users)
  • Network Advertising Initiative Opt-Out
  • Digital Advertising Alliance Opt-Out
Section 09

Cookie Consent

When you first visit our website, a cookie consent banner will be displayed. You can choose to accept all cookies, reject non-essential cookies, or customise your preferences by category.

Your consent choices are stored in a first-party cookie (wfa_consent) for 12 months. You can withdraw or change your consent at any time by clicking the "Cookie Preferences" link in the footer, or by contacting us at [email protected].

GDPR & ePrivacy: For users in the European Economic Area, we comply with the GDPR and ePrivacy Directive. Non-essential cookies are only set after obtaining valid, informed, and specific consent.

Section 10

Policy Updates

We may update this Cookie Policy to reflect changes in the cookies we use or in applicable law. Updates will be posted on this page with a revised effective date. For significant changes, we will notify registered publishers via email.

Section 11

Contact

Questions about our use of cookies?

Privacy Team

[email protected]

General Contact

[email protected]

Response Time

Within 5 business days

Related Policies

Privacy Policy  ·  GDPR

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